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How can ancient literature and traditional culture be made more accessible to the younger generation? A prevalent method today involves adapting myths and stories into animated films, accompanied by movie collectibles. This approach allows audiences not only to watch but also to engage with culture in a tangible way.
At this year’s Beijing International Film Festival, a bustling street market highlighted the influence of animation and cultural products in revitalizing traditional culture. CGTN reporter Lucy is there to explore this phenomenon.